The Five Star Marketing Principles

Marketing to some it’s a philosophy, others consider it to be a theory. They are not wrong, but the actual fact about marketing is that, it’s something real which needs every single theory, philosophy or hypothesis to be converted to a practical experience. Marketing is practical and it’s the propelling force behind every successful business. Below are five practical strategies which I have experienced and believe it will go a long way helping many businesses flourish.

Ready to learn something new, let’s get started then; the principles unfolded:

  • Appearance: Your appearance does 60% of your job as a marketer. Always remember, no one would ever award a contract to a shabily dress marketer or business man. Your appearance shows who you are, what you can do and how you go about your deals. Dress to assassinate, dress to confuse your clients, dress to make your confidence level certain and sure!
  • Branding: Branding is an important aspect of marketing you always have to put into much consideration, it is not just any branding but something exclusive and catchy. Customers will always patronize the best of brands and not just any other.
  • Speaking Ability: This is what I personally call the master minding. As a markerter talking does all the job. Know what you are sayig, what you’re martketing and seal them with absolute confidence. Let your clients realize you’re a professional and you know what you’re saying. Convince and confuse your clients to like your product. Be conscise and precise. Know when, where and how to get your clients on by your marketing language.
  • Motivate & Upgrade Yourself: Sometimes deals may strike out. Things wouldn’t work, yet you don’t give up. Always remember, not everyone would like your product. Never waste your valuable time on such. Time is money and there are so many people out there hungry and thirsting after your product, so why waste time on people who are not interested. Attend marketing related seminars, read wide, be hungry to know more about what you do and associate with serious professionals to upgrade and stay professional always.
  • The last thing is to keep a solid network of clients. Learn how to keep the contacts of your serious clients. Once in a blue moon, you can give them a call or even send them an sms to show them appreciation and how valuable they mean to you. Never forget this: customers always want to be treated as kings and queens.

Written By: Yeboah Kankam


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Procrastination Syndrome

I have been a kid
I am still maturing
There is one greatest thing I have ever feared……
PROCRASTINATION: the devil within time.
It has led many ideas unconverted to reality.
It has collapsed many companies.
It has ruined many relationships.
It has made many lose their jobs.
It has made millions of people lose their valuables.
Some students somewhere have regretted in life and once again this is still attributed to the threatening entity called procrastination.
Many people have lost the love of their lives because of procrastination.
The saddest thing is seeing a lot of people perishing because of procrastination.
Life is too short than we perceive it to be.
Whatever we dare to achieve in life is feasible, if only we can act and not flood ourselves with words.
Actions must proceed out of thoughts.
Achievements not words;
To persevere and never to succumb
To be firm and never to compromise
To honor and never to dishonor
To love and never to hate

PROCRASTINATION has done so much bad than good. The time to act is now! You have today and not tomorrow, tomorrow will surely take care of itself. The brightest opportunity is today.

Act now!

By: Yeboah Kankam


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God Our Helper.

In a world where everyone thinks he knows
And has got it all right
In a world where everything seems wrong and misunderstood
The cherished and the abhorred
The wrong and the right
What we think we know;
What we know nought!

There’s a God in Heaven
Who fathers all creation
To the good he’s a father
To the evil he’s a father
He sends rain to the earth
It waters the land of the righteous
Of the evil it does too
Oh the God we think we know
The God we don’t understand

He sends rain to the farmer
He giveth light to them that need it

That all will know
That God always sends help!
To the fatherless He’s a Father
Food to the hungry souls

A God we can’t have enough of
A God who is too big and vast to be consumed all

An infinite God is our helper
His unfailing and incessant love
We’ve never comprehended
Oh sweet a God!

Ask me one thing I love about Him
And I will joyfully say
He always sends help

Written By: Gideon Asenso Mensah


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Unusual Allies

Some people do what is in their best interest, regardless of who gets hurt. We may get caught up in the crossfires and become victims to these actions.Wounded and hurt are we left, making the victim resolved never to associate with these self-serving offenders.

It is said that the passage of time will heal all wounds, But the greater the loss, the deeper the cut, and the more difficult it is to become whole again. Although the pain may fade, the scars will always serve as a reminder of our suffering This makes the bearer all the more resolved never to be wounded again. So as time moves along, we get lost in distractions, act out in frustrations, react with aggression and given to anger.

In such moments, a choice exists; we can cling to the past or embrace the inevitability of change and allow a brighter future to unfold before us. Such an uncertain future may call for even more unusual allies. Either ways, a new day is coming whether we like it or not. The question is will you control it, or will it control you?

Every change begins with a plan. The success of which depends upon several things; depth of commitment, passion for one’s cause,willingness to embrace a new path, determination to overcome any obstacle and in some cases, even making unusual alliances.

Learn to work with your enemies if need be. Despise the actions of people and not the people themselves.Value the relevance of your relationships with people. Before you realise, the time pain will have passed and you are healed – ready to begin anew.

Written By: Godwyll Agyare


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